Casual Dining Group has launched a new partnership with The Prince’s Trust, pledging to raise £40,000 for the youth charity in a Race to Rio challenge.
Celebrating the charity’s 40th anniversary, Race to Rio will involve members of the CDG team cycling the 5,839 miles to Rio on 22 static bikes located at the group’s restaurants and central offices, taking place over the last weekend of the Olympics.
The activity was devised by senior CDG members who took part in a Prince’s Trust Zero to Hero day exercise, which see companies get their creative juices flowing and devise a plan to raise as much money as possible for the charity during a set time period.
“We are delighted to announce our partnership with The Prince’s Trust,” says CDG finance director Tim Doubleday.
“It’s a great charity and we hope the ‘Race to Rio’ initiative acts as a launch pad for a long and sustained relationship.
“Although we’re involved with a number of charities on a brand level, we wanted to bring together employees for a collective effort across the business.
“The Prince’s Trust was the perfect match and we’re looking forward to working closely together to help tackle industry issues, such as youth unemployment and the chef shortage crisis, in a sustainable fashion.”
In addition to fundraising activities, CDG plans to offer ongoing support to The Prince’s Trust by sending representatives to the charity’s Get Hired days in order to recruit apprentices into the business.