Hot weather and World Cup boost June sales

Hot weather and World Cup boost June sales

The hospitality sector saw like-for-like sales increase 5.4% in June, likely driven by the warm weather and start of the World Cup.

According to research by S4Labour from Catton Hospitality, drink sales were up 6.7% and food sales increased 3.3% on average. As a result, wet-led operators saw a rise of 5.9%, compared to 4.9% for food-focused venues.

The good fortune is expected to continue throughout July as the heatwave shows no signs of stopping soon, the World Cup reaches the latter stages and the school summer holidays begin.