YO! Sushi has signed an agreement with Tesco to pilot YO! To Go counters at two UK stores.
A manned kiosk is being launched at both sites, creating made-to-order sushi as well as providing fresh sushi to the front-of-store food-to-go range.
The first trial at Tesco Extra in Sunbury-on-Thames is now open, with the second opening at Tesco Extra in Bournemouth next week.
As well as classics from the YO! To Go range and sharing platters, available products include new Mini Ninja kids’ bento boxes, sushi snack boxes and dessert sushi rolls.
The move sees YO! To Go branded products available outside of YO! sites for the first time.
“This is clearly an exciting move for YO!” comments YO! Sushi CEO Richard Hodgson. “We have seen substantial increase in demand for to-go products over the last 18 months and developing our YO! To Go proposition is an important part of leveraging the expertise and capacity gained through the recent Bento and Taiko acquisitions.
“As consumers continue to look for high quality, fresh, and speedy food options, we are well placed as a global multi-channel, multi format Japanese food platform to lead in making sushi more accessible, not only via restaurants, but also kiosks and supermarkets.”