Following its highly successful launch in January 2018, the National Breakfast Awards, which is organised by OOH magazine, will return in 2019 with a new Bloody Mary Challenge.
Held on 30 January 2019 at Westminster Kingsway College, the event will once again give operators the opportunity to compete in a cook-off, with £1,000 and a number of different awards up for grabs.
Determined to cast the net as far and wide as possible in order to promote Britain’s best breakfasts, the competition is open to entrants from cafés, coffee shops, quick service restaurants, food-to-go establishments, casual dining restaurants, pubs and hotels. The 16 finalists who are chosen will serve up their speciality dishes in the Signature Round, before preparing a technical dish using ingredients supplied by the awards’ sponsors.
New for this year, bartenders and mixologists can enter the Bloody Mary Challenge. Testing the contestants’ beverage-blending skills, it’s sure to add a kick to proceedings.
Last year, the main award of Breakfast of the Year, which came with a £1,000 cash prize, went to Kevin Geyton of the Brigands Inn in Machynlleth, Wales. He cooked up a plate of poached, organic, locally-sourced, rare-breed eggs on toasted homemade sourdough, topped with crushed avocado, bacon, black pudding, chorizo and Welsh rarebit.
Geyton says: “It was great to meet and share ideas with other people who were all at the top of their game. When I heard my name, it was like winning the FA Cup, as I have never even won a raffle before!”
OOH editor Henry Norman adds: “Kevin and our other two winners, Steve Bell and Kirsten Gilmour, both representing café outlets, set such a high bar in January, but we are confident we can take it to another level this time. If you think you’ve got what it takes to be crowned champion, please enter. We very much look forward to tasting what you come up with.”
To enter or get more information, visit nationalbreakfastawards.co.uk.
The National Breakfast Awards is sponsored by New York Bakery Co, Nutella, Startle, Panasonic, TABASCO and Ketel One Vodka.