New research by Hit Training and Get My First Job has found that more than half (53%) of 16 to 20-year-olds wouldn’t consider a career in hospitality.
The top reasons are it’s seen as a stepping stone to another career, it has limited career prospects, and it’s a part-time job while studying.
The survey also revealed that three-in-five know what they want to do as a career before they turn 20. Conducting work experience was the biggest influence on this generation’s career choices, followed by teachers and parents.
Two-thirds claimed to be considering an apprenticeship, compared to 19% deliberating university.
“What these latest findings show is that the hospitality industry needs to do more to shout about the benefits and development programmes available in the sector to make it a more attractive place to work for the younger generation,” says Hit Training managing director Jill Whittaker. “This same approach is also required for those working in hospitality on a part-time basis to encourage them to view the sector as a permanent career option. Experiences, development opportunities and working culture are of greater importance to this workforce and all key attributes which need to be highlighted as part of the recruitment process.
“As professionals within the hospitality industry, we have a duty of care to showcase what a career in hospitality can offer to all ages. The research shows that key influences in the younger generations’ career choices are during school, work experience and the views of their teachers and parents – let’s maximise these opportunities and change perceptions to make sure that when they do consider their future occupation, hospitality is in the running.”