Top criteria for British diners revealed

Top criteria for British diners revealed

Quality, good service and convenience have been revealed as top criteria for British diners when it comes to choosing a restaurant.

A recent survey of 1,000 consumers, conducted by Fourth, showed that 78% of diners list food quality as the most important factor driving their dining out choices.

For Londoners, convenience is key, with data showing that ease of getting a table and instant booking via online platforms are two of the most important factors when choosing a restaurant, more so than in other UK regions. London diners are also most likely to put up with rude service, with only 14% of people surveyed highlighting it as an annoyance when dining out, while 30% of diners from the south east thought the contrary and noted rude service as a main frustration.

Figures showed that diners from the north east are the most cost-savvy, with 45% picking value for money and highlighting offers and discounts as their main attraction when deciding where to eat.

The research also analysed who diners preferred eating with when they go out. Across the board, the findings highlight that as a restaurant-going public, Brits would rather dine with their pet than their colleagues.