Vegan reviews in January double in a year

Vegan reviews in January double in a year

New data has revealed that the number of reviews mentioning the word ‘vegan’ during the first three weeks of Veganuary in 2020 is more than double 2019’s figures.

When analysing a year-on-year comparison of all reviews for restaurants, pubs and bars during the first three weeks of January 2019 vs January 2020, statistics from Feed It Back show that the percentage of reviews mentioning the word vegan has risen 104%.

The insight also reveals that the average social review score mentioning the word vegan has reduced from 4.5 out of 5, to 4.3 over the past year, indicating that consumer expectations of vegan dishes have risen.

Delving deeper into the statistics, the main drivers behind positive reviews mentioning ‘vegan’ during Veganuary 2020 are based around taste, with 16% of positive reviews referencing the word ‘delicious’. This is closely followed by variety with ‘choice’ equating to 15% of all positive reviews; and ‘price’ coming in third with 12%.

When analysing negative reviews, the data reveals that 11% of all negative vegan reviews mentioned the word breakfast, followed by burgers (7%) and pizza (2%).