Loch Fyne Restaurant + Bar launches new loyalty app

Loch Fyne Restaurant + Bar launches new loyalty app

After a successful trial, Loch Fyne Restaurant + Bar has announced the rollout of its new loyalty app to each of its 21 sites this month.

In conjunction with the app launch, the Greene King-owned business also revealed its new loyalty scheme, which allows customers to collect a stamp each time they spend £12 or more during a visit.

Stamps can be accumulated and redeemed against a number of menu items. The existing card-based Loch Fyne Friends discount card will be transitioned into an in-app QR code, which will digitally track customer visits and unlock exclusive rewards.

,“The primary objective of the app is to bring the brand into the digital age, migrating the existing Loch Fyne Restaurant + Bar Friends loyalty card into an app-based mechanic, which will open a dynamic channel of communication for us to engage with customers and share personalised loyalty offers,” explains Michael Horan, managing director of Loch Fyne Restaurant + Bar.

“We know our customers are looking for increased convenience when dining out, and by housing the ever-popular Loch Fyne Restaurant + Bar Friends stamp card alongside our full range of menus, offers and the functionality to book a table all in one place, we hope our guests will benefit from the app.”