Three brands sign up to Edinburgh St James

Three brands sign up to Edinburgh St James

Edinburgh St James has announced the signing of Five Guys, @pizza and Yo!, as the countdown begins to the launch of phase one of the £1bn mixed-use development this October.

@pizza, the Edinburgh-based brand pizza brand, has committed to its second site in the city, with a 1,800 sq ft unit.

Five Guys is also opening its second location in Edinburgh with a 2,200 sq ft site. Completing the trio is Yo!, with the brand introducing its new Yo! To Go concept to Scotland with a 1,500 sq ft express format unit.

“Edinburgh is where we began, so to secure a location in its newest and most exciting destination is a great result,” says Rupert Lyle, co-founder and CEO of @pizza. “The approach to F&B within Edinburgh St James is highly relevant, with complementary brands clustered together to provide consumers with a compelling choice. We are confident our unique offer of quality, speed of service and choice will appeal to the Edinburgh St James’ forecast high footfall.”

The arrival of these brands follows the recent news that The Alchemist is to make its Scottish debut with a 5,700 sq ft cocktail bar and restaurant on level four of Edinburgh St James.